A picture is worth a 1000 words

Load times on a web site are one of the more critical elements that attract/deter customers

If your web site takes a long time to load, your customers will get frustrated and will go elsewhere.

Yes, I know it looks “fabulous dahling”, but the main aim is to attract and keep customers, and if you fail in that it doesn’t matter how pretty it looks.

I know, I know, you are muttering about high speed internet and that everyone is now on DSL or Cable so it doesn’t matter, but that is only partly true. At least 20% of your potential clients are still on a relatively slow internet connection, and the ones that are on a fast connection have no patience, as they are used to pages loading instantaneously.

There are lots of things that can be done to make a page load faster, but the one thing that matters most is to get your images all sorted away and optimized.

Each and every image on your web site should be optimized for size, and that means you resize the image to the actual size it will appear on your page (not simply resize it via the html). Then you should optimize the image to the minimum quality needed so that it displays well. Choosing the correct file type here is important too. If your image is a photo, then use JPG, if its text or graphics, then GIF is probably a better choice.

The trick here is to have the right images on your site to achieve your desired design aims, but to ensure that the images you do use don’t slow you down any more than they need to.

If you would like a review of your site, please contact us. We would be happy to help.

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